Netflix has started testing a new method that makes it difficult for users to share access to an account. This popular practice reduces the cost of Netflix subscription, but is against the rules.
According to Magid’s estimates, approximately one third of Netflix users share the password to their account on the website. Thanks to this, the service is cheaper – the subscription costs are divided between several people. However, as stated in the terms of service, “Netflix and any content viewed on it are intended for personal, non-commercial use only and may not be shared with anyone who is not living in your household.”
Until now, Netflix has not taken any decisive steps to limit these practices. The main difficulty for users was the ability to play only on one device at a time under one profile – under more expensive subscriptions, you can have several profiles on one account, which allows simultaneous playback. Netflix does not limit the number of devices that can be logged in with a single password.
Now the website is reaching for a new way to combat account sharing. As reported by The Streamable portal, some users, when using Netflix on TVs, see a message after turning on the service: “If you do not live with the owner of this account, you need your own account to continue watching”. To continue, verify your account via SMS or e-mail or create a new trial account for 30 days.